In just a few years, some companies, which are working on self-driving software for private use or to be licensed to others, will have to decide how to price it. — In a recent interview with Sandy Monroe, Jim Farley, Ford’s CEO told Sandy that when he left Toyota to move to Ford, he had to sell his Prius. At that moment the car had the HOV sticker that would allow him to drive in the carpool lane and it saved…