The Advent of the “Smart-Car”
In just a few years, car manufacturers which survive will have mastered battery and motor manufacturing and there won’t be significant differentiation in the drivetrain. Only software and overall user experience will allow a car to stand out against the others.
The electric vehicle revolution is coming together with an upgrade on infotainment systems. New customers demand new features in their vehicles: better user interface, full-time connection, entertainment, and more.
Smartphone paralelisms
We are about to face a transport revolution, not only on the drivetrain that will be electric, but we expect a full transformation of the user experience while driving, or as a passenger, in your car.
At this moment we can think of a similar situation as when smartphones appeared. People want cleaner interfaces, better and faster communications, and a system that integrates well with our other digital devices.
With actual cars, we still use our smartphones to access information and entertainment, but customers are willing to move their digital lives to the car screen, larger and easier to use.
